LM Medica Limited · Last updated 12 August 2026
LM Medica Limited (“LM Medica”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, contact us, make a booking, attend a consultation or receive treatment from us.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and other applicable privacy and electronic communications legislation.
LM Medica Limited is a doctor-led medical aesthetics clinic based in Stoke-on-Trent.
For the purposes of UK data protection law, LM Medica Limited is the data controller responsible for determining how and why your personal information is processed.
LM Medica LimitedIf you have any questions about this Privacy Policy or how we use your information, please contact us using the details above.
The information we collect depends on how you interact with us.
We may collect:
As a doctor-led medical aesthetics clinic, we may need to collect information about your health to determine whether a consultation, prescription or treatment is appropriate and safe.
This may include:
Information concerning your health is treated as special-category personal data and receives additional protection under data protection law.
Clinical photographs may be taken before, during or after treatment where appropriate.
These may be used for:
Clinical photographs form part of your confidential clinical record where they are taken for these purposes.
We will not use identifiable clinical photographs for our website, social media, advertising, promotional material or other marketing purposes without obtaining separate appropriate consent from you.
Consent for marketing photography is separate from consent to treatment, and refusing marketing photography will not affect your ability to receive treatment.
LM Medica uses Aesthetic Nurse Software (“ANS”) to support the management of our clinic.
ANS may be used to manage:
LM Medica remains the data controller for patient information processed through the system.
Aesthetic Nurse Software Ltd acts as a data processor when it processes patient information on our behalf in connection with the clinic-management service.
ANS is required to handle information in accordance with its contractual and data-protection obligations.
Payments, deposits and other transactions may be processed through the payment facilities integrated with Aesthetic Nurse Software.
ANS currently provides integrated payment functionality using Stripe and may provide additional payment options.
Payment providers may receive information necessary to process a transaction, such as:
LM Medica does not normally receive or store your complete payment-card details where these are processed securely by the relevant payment provider.
Payment providers may process information in accordance with their own legal and regulatory obligations and privacy policies.
When you visit our website, we may automatically collect certain technical information, including:
This information may be used to operate, protect and improve our website and, where appropriate, to understand how visitors find and use LM Medica online.
LM Medica may use services provided by Google and Meta/Facebook for website analytics, advertising and measuring the effectiveness of our marketing.
Depending on which services we activate, these may include technologies such as:
Where these technologies involve non-essential cookies or tracking, they will be used in accordance with applicable privacy and electronic communications requirements and your cookie choices.
Information collected may include:
LM Medica will not provide your confidential medical history, consultation notes, treatment records or clinical photographs to Google or Meta for targeted advertising.
Google and Meta may separately process information they receive through their technologies in accordance with their own privacy terms.
You can manage applicable tracking technologies through the cookie settings available on our website.
We may use your information to:
We only process information where we have an appropriate lawful basis for doing so.
Depending on the purpose for which information is being used, LM Medica may rely on one or more of the following lawful bases.
We may process your information where necessary to provide services you have requested or to take steps before providing those services.
This includes activities such as booking appointments, providing consultations, delivering agreed services and processing payments.
We may process information where necessary to comply with legal, regulatory, taxation, accounting, prescribing, record-keeping or other obligations applying to LM Medica.
We may process information where necessary for our legitimate interests or those of another organisation, provided these interests are not overridden by your rights.
This may include:
Where required, we may rely on your consent. Examples may include:
Where processing relies on consent, you can withdraw that consent at any time. Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.
Medical information and information concerning your health are classified as special-category personal data.
In addition to an appropriate lawful basis under Article 6 of the UK GDPR, we must have an appropriate condition permitting us to process special-category information.
Where applicable to the provision of clinical care and treatment by LM Medica, we may process health information under Article 9(2)(h) of the UK GDPR for purposes including medical assessment, diagnosis, provision of healthcare or treatment and management of healthcare services.
This is supported where applicable by the relevant provisions of the Data Protection Act 2018 and the professional confidentiality obligations applying to healthcare professionals.
Other special-category conditions may apply in specific circumstances, including:
Health information will only be accessed and used where there is an appropriate clinical, administrative, legal or professional reason.
We may contact you by email, telephone or SMS regarding:
These are service or clinical communications and are separate from optional marketing communications.
ANS may be used to send automated appointment reminders and follow-up communications on our behalf.
We may occasionally send information about LM Medica services, clinic news, events or relevant offers where permitted by law.
Where consent is required, marketing communications will only be sent after appropriate consent has been obtained.
You can withdraw your marketing consent or unsubscribe at any time by:
Opting out of marketing does not prevent us from contacting you about appointments, payments, treatment, aftercare, patient safety or other matters directly relating to services you have requested.
Our website may use cookies and similar storage or access technologies. These may include:
These are required for essential website functionality, security, booking functions or other services you request.
These help us understand how visitors use our website and how the website performs.
Where activated, advertising technologies may help us measure advertising performance and understand whether users visit our website following advertisements on platforms such as Google, Facebook or Instagram.
Where consent is legally required, non-essential technologies will not be activated until the appropriate choice has been made through our cookie controls.
You can change your cookie preferences through the website's cookie settings where available.
Removing or rejecting certain cookies may affect some non-essential website features but should not prevent access to basic information about LM Medica.
We do not sell your confidential medical information.
Where necessary, appropriate and lawful, we may share personal information with:
We limit information shared with third parties to what is reasonably necessary for the relevant purpose.
Where another organisation processes personal information on our behalf, we require appropriate data-protection arrangements to be in place.
Some treatments or skincare products may require a medical prescription.
Where clinically appropriate, information necessary to issue or fulfil a prescription may be shared with a licensed pharmacy or appropriate prescribing service. This may include:
Only information reasonably necessary for the relevant clinical and prescribing purpose will be shared.
Some organisations providing technology, payment, website, analytics, advertising or communications services may process personal information outside the United Kingdom.
Where a restricted international transfer takes place, LM Medica will take appropriate measures required by UK data protection law. Depending on the circumstances, these may include:
We aim to ensure that personal information continues to receive an appropriate level of protection when processed outside the UK.
We take appropriate technical and organisational measures to protect personal information against:
Measures may include:
Access to confidential clinical information is limited to individuals who require access for an appropriate purpose.
We will not keep personal information for longer than reasonably necessary. Retention periods depend on the nature of the information and why it was collected.
Clinical and medical records may need to be retained for extended periods in order to comply with:
Financial and transaction records may also be retained where necessary to meet accounting and taxation obligations.
Website and enquiry information will generally be retained only for as long as reasonably required for the relevant purpose.
Marketing information will normally be retained until you unsubscribe, withdraw consent or object to marketing, although we may retain limited information in a suppression list to ensure your preferences continue to be respected.
When personal information is no longer required, it will be securely deleted, anonymised or otherwise disposed of appropriately.
Depending on the circumstances and the lawful basis being relied upon, you may have rights including:
These rights are not absolute and some may not apply to particular information. For example, we may need to retain clinical records despite a request for deletion where continued retention is required or justified by applicable medical, legal, professional or regulatory requirements.
To exercise your rights, contact support@medicabylm.co.uk. We may need to verify your identity before releasing or changing personal information.
LM Medica does not use solely automated systems to make clinical treatment decisions about patients that produce legal or similarly significant effects.
Clinical suitability, prescribing decisions and treatment recommendations are made through appropriate professional assessment.
Digital advertising platforms may use automated technologies for their own advertising and analytics functions. Any such processing is subject to applicable cookie controls and the relevant provider's privacy arrangements.
If you believe LM Medica has not handled your personal information appropriately, you have the right to make a data-protection complaint to us. Please contact:
LM Medica LimitedWe will:
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data-protection regulator. Information about how to contact the ICO is available at ico.org.uk.
Our website may contain links to other websites or services.
LM Medica is not responsible for how independent third-party websites process your information, and you should review their privacy information before providing personal information to them.
If you interact with LM Medica through services such as Google, Facebook or Instagram, those platforms may separately process information relating to your account and interaction in accordance with their own privacy policies.
We may update this Privacy Policy periodically to reflect changes to:
The current version will be available on our website, together with the date on which it was last updated.
For questions about this Privacy Policy, your personal information or your data-protection rights, please contact:
LM Medica LimitedLast updated: 12 August 2026
